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Privacy Policy

This privacy policy, together with the terms of use of the website omi.ee and/or the mobile application, regulates the use of the omi.ee website and/or mobile application. The privacy policy does not apply to third-party programs, services, websites, and mobile applications, even if you use and/or access them through the omi.ee website and/or mobile application. The privacy policy does not apply to personal data that you provide or will provide to third parties. If this privacy policy does not apply, before providing your personal data, you should familiarize yourself with the applicable privacy policy and related terms published on the respective website, application, and/or applicable to any other service you use. This privacy policy provides information on how we collect, use, store, and process your personal data, so please read this privacy policy carefully before using the omi.ee website, mobile application, and/or services. By using the omi.ee website, mobile application, and/or services, including registering an account on omi.ee, you confirm that you have read and understand this privacy policy. If you do not agree to the terms of this privacy policy, we recommend that you do not use the omi.ee website, mobile application, and/or services. The responsible operator of your personal data is Automaatikakeskus OÜ, a legal entity with registration number 12851269, address Kadaka tee 42a, Tallinn, Harjumaa, 12915, contact phone number: +372 5533042, email address: [email protected] (hereinafter referred to as omi.ee or we).
  1. FOR WHAT PURPOSES DO WE COLLECT AND PROCESS PERSONAL DATA
We collect and process your personal data only if it is necessary to achieve the purposes for which they are processed. Considering the services, features, and other communication channels provided by us on omi.ee, we may process the following personal data:
Data category Personal data collected and processed Source of personal data
Documents confirming your identity, application form and contact information Identification data: your first name, last name.
Contact information: email address, phone number, residential address.
Additional information you provide to us voluntarily when filling out forms: date of birth, gender, language choice, company name and details if you are communicating with us on behalf of a company, and other information you provide about yourself.		 Received from you when you place an order through omi.ee and provide the necessary data to complete it, create a personal account on omi.ee and provide your data through the account, contact us with an inquiry, request for clarification, complaint, and so on.
     
Registration, login and technical and administrative account information Registration and login information: email and password, which we store encrypted and not visible to us, Facebook ID if you create a connection through your Facebook account.
Technical/administrative information required for account operation and security: user ID, account status (active, suspended, etc.), IP address, account logins and account-related activities.
Additional information: a note indicating that you have read the Omi.ee terms of cooperation and/or privacy policy, date and time of review.		 Received from you when you register on Omi.ee and create your account. Automatically generated or recorded (including cookies and similar technologies) when you register, log in, or use your account (such as technical data).
     
Purchase details Details of your order:
Products ordered, their quantity, prices, discounts provided, coupons used, date and time of order placement;
Payment information: payment method, date and time of payment, payment details (including, but not limited to, bank account number).
Delivery information: delivery method and/or delivery address, basic details of the recipient if you have indicated a third party as the recipient.
Information about the status of the order and its completion: the order is ready, shipped, delivered, information about the return of goods and money, etc.
Communication data: information about questions and communications with you in connection with the order and its implementation, your feedback and ratings, the content of communications.
Additional information: a note indicating that you have read the terms of cooperation and/or privacy policy of Omi.ee, date and time of review.
If you make a purchase as a registered customer, your purchase information is linked to other information stored in your personal account.		 The information we receive from you includes the data you provide when placing an order through Omi.ee, making payment for an order, contacting us (or our communication with you) regarding issues related to the order and its fulfillment, requests to return goods, and so on. This information is collected during the order fulfillment process or obtained from merchants from whom you make purchases and/or from partners who assist us in fulfilling orders (for example, information that the order has been paid for, shipped, delivered, etc.). We also collect information using cookies and similar technologies when necessary to enter into a sales contract, accept an order and process it (for example, cookies are used to record the fact that you have read the rules of sale and/or privacy policy) .
     
Your consents, communication preferences and/or service management Your Consents and Communication Options: Your consent to receive marketing and/or other communications, subscription and/or opt-out of communications.
Service options: information about the Omi.ee services you use, ordering them and/or canceling them.
Your cookie preferences.		 Received from you (and automatically stored, including cookies and similar technologies), you establish appropriate consents and/or choices, order or opt-out of appropriate notices and/or services.
     
Information about your actions on the Omi.ee website and/or mobile application. Browsing data:
web pages visited, products viewed, date and time of viewing, duration of viewing, items in cart and/or wish list, download date and time, banner clicks, other actions and interest in content, access path information users per page, including, but not limited to, statistics from advertising partners (Affiliate).
Technical data: IP address, session ID, browser used, device type, screen resolution.		 Collected when browsing the Omi.ee website and/or mobile application using cookies and similar technologies. Created based on your browsing data (for example, viewing statistics).
     
Other data that arises when using the corresponding Omi.ee services. Data that arises when using certain services or functions of Omi.ee: for example, when you save products to a wish list, select and save a city (to view the nearest pickup points), save the choice of language of the website or mobile application, confirm your age before entrance to the Omi.ee store and so on. If you perform these actions as a registered customer, the data is linked to your other information as a registered customer. Received from you (and stored by automatic means, including cookies and similar technologies) when you use the relevant Omi.ee service or function.
     
Information about letters and other data about viewing messages. Information that the message was successfully delivered, information about the time and date the message was opened, clicks on links in the message, information about the email message. Forwarding letters (without fixing the recipient), information about the type of rejected messages. Collected using cookies and similar technologies when you receive newsletters and other communications.
     
Content you publish via Omi.ee. The Omi.ee website and/or mobile application provide publicly available reviews, ratings and questions about products and other content that you post publicly and/or share with Omi.ee. Remember that you publish the content yourself, so you are only responsible for the content you share. Received from you when publishing relevant content on Omi.ee.
     
Details of your interaction with you When you contact us for assistance, ask us questions, provide feedback, make complaints, etc., we process the documents and copies used to communicate with you, the documents and data you provide, and the data we have collected , depending on when and to what extent they are necessary to consider your request and provide a response. Received from you when you contact us with an inquiry, feedback, complaint or other communication. We collect data about you that has already been made lawful and available and/or receive it from third parties (e.g. merchants, government agencies, etc.) as necessary to process your application and provide a response.
     

2. PURPOSES OF PROCESSING PERSONAL DATA
2.1 Purchase of goods and order fulfillment.
We collect your personal data to accept, manage, and fulfill your orders for goods, including but not limited to processing payments, delivering goods, handling returns, issuing invoices, as well as interacting with you regarding order inquiries and their fulfillment, processing, and resolution, etc.
Categories of personal data processed Legal basis Data retention period
Your identification and contact details;
Details of your purchase;
Details of communication, including timing and extent of communication with a specific order.		 A sales contract concluded between you and Omi.ee or another relevant seller. Specific order data and related documents are retained for 10 years from the date of execution of the order. Your data that you save in your personal Omi.ee account for subsequent orders (for example, first name, last name, telephone number, delivery address, payment information) is stored as long as your account is valid, or until when you delete this data from your account.
     

2.2 Provision of Omi.ee services

We collect and process your personal data to provide you with services and other functions in accordance with the Omi.ee terms of use and/or your choices.

2.2.1 Registration, management and provision of account-related services on your personal Omi.ee account

By registering and creating a personal Omi.ee account, you can make purchases faster and more conveniently, view your order history, manage your data and settings, and use services offered only to registered Omi.ee customers. To ensure the proper operation of your Omi.ee account, ensure its security and provide account-related services, we process the following data:
Categories of personal data processed Legal basis Data retention period
Technical and administrative data for registration, login and account management;
Other data associated with and/or stored in your Omi.ee account:

Identification and contact information, questionnaire and other data that you enter and save in your account (delivery addresses, payment information, etc.);
Your purchase history and purchase data;
Your consents, communications and/or service management choices.		 You and Omi.ee have entered into an agreement for the use of Omi.ee services, to which the rules for using the Omi.ee website and mobile application apply. We retain registration, login and other account data for as long as your Omi.ee account is active, that is, until it is deleted by you or Omi.ee.
If you delete your account or it is deleted by Omi.ee, your identification, contact and other data will be permanently destroyed or anonymized so that you cannot be identified. Purchase data is permanently deleted from your account after a set period of time (10 years).
     
 
      1. Content personalization and recommendations

To ensure a more convenient and faster browsing and shopping experience, and to ensure that the content presented meets your needs, we provide content, recommend products, services and functions that may be relevant to you on the Omi.ee website and/or mobile application. In order to get to know us as well as possible and provide you with truly relevant content, we process the following information about you.
……….
 
Categories of personal data processed Legal basis Data retention period
Data of registered clients:    
  • Your account on Omi.ee contains identification and personal data, as well as a user ID;
  • Information about your purchases;
  • Omi.ee website and/or mobile application;
  • Other data that arises when using the relevant Omi.ee services.
  • Your consents, communication settings and/or service management.
 You and Omi.ee have entered into an agreement for the use of Omi.ee services, which is subject to the rules for using the Omi.ee website and mobile application. As long as you are a registered customer and/or using the content personalization and recommendation service. If content personalization and recommendations are not appropriate for you, you can cancel this service at any time by setting the appropriate settings in the Service Self-Service section of your account. If you opt out of the personalization and content recommendation service, your data will no longer be collected and processed for this purpose.
     
Unauthorized customer data:    
- Session ID;
- Browsing data saved during a session on the Omi.ee website .and/or in the Omi.ee mobile application. It should be noted that all browsing data collected from unregistered customers is used and processed solely for the purpose of personalizing content and does not identify a specific individual. In some cases, the Omi.ee system may recognize you as a returning user and associate data collected in previous browsing sessions with data from the new session. However, even in this case, we cannot identify you as a specific individual, since the browsing data is not linked to other personal data and identifiers.		 Your consent to confirm your choice of cookies .
Valid until the expiration of your consent, but not more than two years. You can manage and withdraw your consent at any time by changing your cookie settings as described in the "Cookie Policy " .
     
      1. Providing other services and functions of Omi.ee
We provide our customers with a wide range of useful services and functions, the provision of which requires the processing of some of your personal data. Additional information about each of the services and their content can be found in the rules of use of the Omi.ee website and mobile application.
For example, if you use the Wish List service, we store the items you have uploaded to your Wish List. In this case, we manage both the list of items in your Wishlist and information about when the item has reached Omi.ee. If you are browsing as a registered customer, we store items added to your cart for up to 10 hours and also store information about when the item was delivered to Omi.ee.
If you use Omi.ee services and features as a registered user, we generally store and associate your choices and data, if any, with your personal account and other data processed by you.
An integral part of some services is the sending of electronic or other messages (for example, cart abandonment notifications, price reduction notifications for items added to the Wish List). When sending these service messages, we also use your contact information, such as your email address. We generally provide you with the opportunity to opt out of service notifications by making appropriate settings in your account and/or clicking an opt-out link in an email.
If you reply to a sent message, we store information about your notification preferences. The legal basis for the processing of personal data for the purposes specified in this section is the agreement for the use of Omi.ee services concluded between you and Omi.ee subject to the rules of use of the Omi.ee website and mobile application or in some cases your consent, which you express through direct action when using the relevant service or function.
We retain personal data for the purposes set out in this chapter for as long as necessary to provide the relevant service or feature and/or for as long as you use that service or feature.

2.3. Open marketing and other marketing activities
2.3.1. General and personalized direct marketing messages
Via Omi.ee you can subscribe to newsletters, receive notifications about news, promotions, discount codes and sweepstakes on Omi.ee and receive offers tailored to you based on your purchasing and browsing history. To provide such offers and information, we process the following data about you:
Categories of personal data processed Legal basis Data retention period
Your contact details;
History of your purchases and views on Omi.ee if you choose to receive special offers personalized to you;
Newsletter review data and other message data.		 Your consent, which you give when subscribing to a newsletter from Omi.ee to receive general and/or personalized notifications and offers.
We process data about newsletter reviews and other communications on the basis of our legitimate business interests. Collecting and analyzing such data allows us to evaluate the relevance and effectiveness of our direct marketing, so that communications are interesting and relevant to you and our direct marketing is effective.		 Before withdrawing your consent. You can withdraw your consent to receive newsletters, general and/or personalized messages and offers at any time by setting the appropriate communication settings in your Omi.ee account or by clicking on the unsubscribe link in the email or by contacting us at [email protected] , +372 5533042.
     
2.3.2. Other Web Marketing Activities
On the Omi.ee website and/or in the mobile application, we may use web advertising services from Google, Adform and other web advertising providers. Typically, advertising providers, acting as independent data processors, collect your data when you use the Omi.ee website and/or mobile application using cookies and similar technologies to provide you with relevant online advertising on the Omi.ee website, on other websites and/or in other web advertising channels (social networks, mobile applications, search engines, etc.).
Your data about your browsing activity on the Omi.ee website and/or mobile application for advertising purposes are collected and processed on the basis of your consent, which you can provide or withdraw by agreeing or rejecting the setting of (commercial) cookies. More information about Omi.ee partners on advertising and the cookies they use as well as the ability to manage the settings of (commercial) cookies, you can find in the Cookie Policy Omi.ee
    1. Consideration of your requests and other statements
If you contact us for assistance, ask us questions, provide statements, feedback, complaints, etc., you typically provide us with your personal information.

We use your personal data to correctly and objectively consider your request or other application, provide you with the necessary information, answer your questions, consider your requests or requirements. We may also use the data from your requests, demands and other requests to protect your rights and legitimate interests if your request, demand or other request may give rise to a legal dispute or the likelihood of such a dispute.
 
Categories of personal data processed Legal basis Data retention period
Your identification and contact details; Data from interactions with you; Other data necessary to process your request or appeal. Fulfilling the legal obligation to respond to Client requests.
Agreement between you and Omi.ee and/or its execution, if your request or request is related to the contract and/or its execution.
It is in our legitimate interests to protect your rights and interests when you make a complaint or claim to us where a legal dispute arises or may arise.
When we process your request or other communication, we will provide a response and retain the associated data for a period of two years after the request is resolved. If your request, demand or other request may result in, or has been commenced, legal proceedings, we may retain your information longer until the time limit for filing the complaint or action has expired and/or a final decision has been entered.
     
2.5. Analysis of statistical activities, business development and improvement

We strive to provide customers with the most convenient access to the Omi.ee website and/or mobile application in order to ensure that our services are relevant and useful for customers, and the customer experience is the best. Therefore, we constantly analyze how customers use the Omi.ee website, mobile application and/or Omi.ee services, and manage various information in order to develop and improve our business interactions.

It is important to note that we process anonymous aggregated data when conducting analyzes and statistics and do not process your contact details or other information that could identify you. This means that analytical and statistical information does not identify a specific user, is not associated with other personal data about the user, and is not combined with data about a specific user.
 
Categories of personal data processed Legal basis Data retention period
Omi.ee website and/or mobile app;
Generalized information about customer purchases;
Summarized reports and other summaries of newsletters and other documents;
Summary of customer interactions.		 We carry out analysis and statistics and collect and process data only with your consent. You can always agree or refuse analytical and statistical cookies by changing your choices. We store data until the purposes of processing are achieved.
     
On the Omi.ee website and/or mobile application we may use tools from Google Analytics and/or other website analytics service providers. Google Analytics and other analytics tools collect browsing data using cookies and similar technologies. Typically, Omi.ee uses Google Analytics cookies as its own cookies, that is, cookies under the control of our company.

Recommended: We collect and use analytical and statistical data about visits and use of the Omi.ee website and/or mobile application only with your consent to evaluate the effectiveness of our services and/or marketing campaigns and to make important decisions to improve our activities and development (for example, developing the Omi.ee range and services, improving the Omi.ee website and mobile application). However, if you do not want analytical cookies to be used, you can refuse them in your web browser settings as stated in the Omi.ee cookie policy.

2.6. Profiling and automated decision making

We use automated data analysis and decision-making, including profiling, to provide you with personalized content and recommendations (see Privacy Policy, Section 2.2.2) and to offer you customized marketing offers (see Privacy Policy, Section 2.3.1). This means that we use automated means to aggregate and analyze the data processed for the purpose of using it for you and have knowledge and predictions about what content and/or messages may be relevant to you. To better understand our customers, their needs and preferences, we may also categorize customers based on various characteristics (for example, age, location, browsing and/or purchasing habits, etc.).

This automated analysis, profiling and decision-making allows us to effectively process information about our customers and achieve our stated goals of tailoring content, recommendations and/or offers to suit your needs and preferences. These actions are not intended to process personal data only, they do not have a significant impact on you and have no legal consequences for you.
 
  1. CAN I OPT OUT OF THE PROCESSING OF MY PERSONAL DATA AND THE USE OF THE OMI.EE WEBSITE AND MOBILE APPLICATION?

You have the right to withdraw your consent to the processing of personal data at any time if the processing is based on your consent. For example, you can withdraw your consent to the processing of personal data for direct marketing purposes at any time. Withdrawal of consent does not affect the lawfulness of the processing of personal data carried out prior to the withdrawal of consent.

You also have the right to object to the processing of your personal data at any time if the processing is based on our legitimate interests. In such a case, we will not continue to process your personal data unless there is a compelling legitimate basis that overrides your interests, rights and freedoms, or there is another lawful basis for the processing.

For example, if personal data is processed to enter into or fulfill a contract (for example, your order) and you do not provide or authorize the processing of the relevant personal data, you will not be able to place an order or use the corresponding Omi.ee service.
 
  1. WHO IS YOUR PERSONAL DATA SHARED WITH?

To provide you with products and services, we may share your personal data with third parties. We transfer your personal data only if there is a legal basis for the transfer of personal data and provided that the personal data is intended for the proper fulfillment of your order and/or provision of the relevant service.

Your personal data is transferred to service providers. Your personal data may be transferred to service providers such as transport companies, call centers and other companies providing Omi.ee services. These entities, acting as authorized processors of Omi.ee, have been carefully selected and must comply with the Omi.ee personal data processing agreement or follow other instructions and requirements provided by Omi.ee.

In legal proceedings and other cases provided for by law, your personal data may be transferred to government authorities in accordance with the laws of the Republic of Estonia.

Your personal data may be transferred outside the European Economic Area (EEA). Your personal data is only transferred outside the EEA if the following conditions are met:
  • data is transferred only to our reliable partners who ensure the provision of our services to you;
  • And data processing agreements have been concluded with such partners in accordance with standard data processing conditions approved by the European Commission, ensuring the security of your personal data in accordance with legal requirements;
  • or The European Commission has made a decision on the acceptability of our partner's country of residence, ensuring an adequate level of data security.

We transfer your personal data outside the EEA with appropriate security measures in place. You can become familiar with the protection measures applied by contacting us by email at [email protected] .
 
  1. HOW LONG DO WE KEEP YOUR PERSONAL DATA?

Your personal data will be stored for as long as necessary for the specific purposes for which the data was collected.

Data retention periods for individual processing are described in detail in section 2 of this privacy policy.

Personal data may be stored longer than stated in the privacy policy only if:
  • we have reason to believe that you have committed a violation and we need your information to investigate a possible violation;
  • your data is necessary for the correct resolution of a dispute or complaint;
  • the data is necessary to ensure the security of the Omi.ee website and/or mobile application, for example, to identify suspicious activities of a visitor or client;
  • in case of special circumstances, conditions or cases provided for by other laws.
 
  1. HOW CAN I ACCESS PERSONAL DATA STORED IN OMI.EE?

You have the right to review the details of the processing of your personal data and to access your personal data. To access personal data and obtain additional information about their processing, you can use the following methods:  
  1. HOW CAN I CHANGE/CORRECT MY PERSONAL DETAILS?

If you notice that your personal data is inaccurate or incomplete and you want to change or correct it, you can do this in the following ways:
  • on your personal account in the “Edit profile” section;
  • by contacting us by email [email protected] ;
  • by contacting us by phone +372 5533042.
 
  1. CAN I REQUEST TO DELETE MY PERSONAL DATA?

You have the right to request that we stop processing your personal data and have it deleted for at least one of the following reasons:
  • the personal data is no longer required for the purposes for which it was collected or otherwise processed;
  • you withdraw the consent on the basis of which the processing took place and there is no other legal basis for the processing;
  • your personal data is processed illegally;
  • You have objected to the processing of your personal data on the basis of our legitimate interests, and in a particular case, your interests prevail. Sorry, but we will not remove your personal data from our database if:
  • your personal data is necessary to achieve the purposes for which it was collected or processed;
  • you have not withdrawn your consent to the processing of your personal data if the data is processed on the basis of your consent;
  • the processing of personal data is necessary for the establishment, exercise or defense of legal claims;
  • We are obliged to process your personal data in accordance with applicable European Union and national laws.

You can request erasure of your personal data in the following ways:
If you want to delete your personal Omi.ee account, you can do it yourself on your account in the "Edit profile" - "Delete account" section.
 
  1. CAN I REQUEST RESTRICTION OF THE PROCESSING OF MY PERSONAL DATA?

You have the right to limit our ability to process your personal data. If you restrict the processing of your personal data, we will no longer perform any other operations with your personal data other than storing it. You may restrict the processing of personal data for at least the following reasons:
  • your personal data is inaccurate (in this case, the processing of personal data will be limited to checking the accuracy of the data);
  • your personal data is processed illegally, but you do not agree to its deletion;
  • Omi.ee no longer requires your personal data for certain purposes, but you need it to establish, exercise or defend legal claims;
  • your personal data is processed with your consent (data processing will be limited until it is verified that the reasons and interests of processing your personal data in this case are more important than our legitimate interests).

Restriction of the processing of personal data can be requested in the following ways:
  1. WHAT IS THE RIGHT TO DATA PORTABILITY? HOW CAN YOU USE THIS RIGHT?

The right to data portability means that you are allowed to receive your provided personal data, which we process in an automated way, in a structured, publicly accessible, machine-readable and compatible format. At your request, and if technically possible, your data may be directly transferred to another party designated by you.

You can submit a request to provide or transfer personal data in a structured format in the following ways:  
  1. HOW CAN YOU REQUEST EXERCISE OF YOUR RIGHTS?

Requests related to the processing of personal data and rights can be submitted in the following ways:
In our system, we identify you by your email address. When submitting a request, always provide an email address for which the information is available in one of the following ways. If you do not provide an email address, or if it does not match the email address of the person requesting the information, we may not be able to correctly identify you, provide the information you requested, or fulfill your request. For your convenience, you can find request forms by logging into the profile editing environment on your personal account. If you believe that your rights regarding the processing of personal data have been violated, you may seek protection of your rights from your national personal data protection authority. In Estonia this is the Data Protection Authority (Andmekaitse Inspektsioon). The contact details of the Data Protection Office can be found at the following link: www.aki.ee.
 
  1. COOKIES .

We use cookies and similar technologies on our website and mobile application, such as Pixel Tags, Web Beacons, clear GIFs and others (collectively, “Cookies”). Cookies do not harm your computer or device. They help us ensure the operation and functionality of our website and/or mobile application, provide you with Omi.ee services, collect analytical and statistical information about browsing the website and/or mobile application, and carry out advertising and marketing activities. Additional information about cookies and their use can be found in the cookie policy: https://omi.ee/cookies .

Please note that this is a translation and it is always recommended to verify legal accuracy and contractual terms from the original document with the help of a lawyer if necessary.